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Part II
In Part II, students are expected to develop the following:
1. Executive summary (ES): The ES should be the last element written. The aim of the ES is to provide a brief snapshot of the entire business plan. As you develop this section, keep in mind that this might be the only part of your entire report that Mr. Xiques and other Marlins executives read. If this were the case, what details would you include? Remember to keep it brief (no more than two pages maximum)-it is a snapshot of your plan.
2. Revised Part I: Groups will receive feedback on Part I. Your instructor expects to see revisions based on this feedback.
3. Sponsorship plan: Groups should use the planning documents and activities created in lecture to develop the sponsorship plan and proposal materials in more detail. In this section, students should include the proposed sponsors, rationale for fit, relevant event assets that would entice the proposed sponsor, ideas for activation, and proposed cost of sponsorship (based on assets). See example table below:
Proposed Sponsor Rationale for fit Assets Activation Cost of sponsorship
XY Athletic Apparel Company Natural fit w/event-state reasoning Event signage, website, event promotional materials, booth placement, activity area Booth, Prominent signage in main corridors, $1500 (this number will need to be determined based on your asset analysis)
4. Financial feasibility that includes breakeven analysis and budget forecasting: Develop a forecasted budget based on actual estimates and or/internet pricing. This means you may need to make some phone calls to get an accurate number. Your forecasted budget will be used to generate your breakeven analysis, so do your best to get these figures as accurate as possible. Please provide an excel spreadsheet for your budget and breakeven analysis.
5. Logistics and staging plan: The logistics and staging plan should coordinate with the design/concept plan outlined in Part 1. This section should include a visual mock-up of venue set up that depicts flow, entrance/exits, booth set up, or activity areas. This section should also include:
a. A visual mockup of design
b. Color scheme, displays, environment décor
c. Placement of interactive décor
d. Elements of deco (equipment, costs associated must be included in the budget)
e. Location of entertainment outside of activity areas
f. Seminars/speeches/keynote speakers
g. Catering elements (Be sure to find out what the venue allows at the site.)
h. Any other aspect tied to creating the experience.
This section should also include a tentative event day operations schedule, run sheets, and cue sheets for speeches.
6. How will you evaluate your event?
7. Final reference list
8. Appendices
FORMAT OF ENTIRE BUSINESS PLAN
Groups will submit both Parts I and II for a combined assessment at the end of the semester to allow the instructor to read the entire plan as one and see how the sections link together for consistent flow and organization. Part I will receive feedback and be worth 50 points while the final assigned (revised Part I and Part II) will receive 100 points. The presentation will be worth 25 points. More details will be presented later in the semester.
1. The report should have a designed title page.
2. Insert a table of contents. The event plan should be single spaced, with 1-inch margins, Times New Roman, 12 pt. font
3. Include page numbers
4. Identify each number listed above in Part I and Part II as a heading (event plan should NOT be in outline form) and each alphabetical letter (a., b., c., etc.) should appear as a sub-heading.
5. Include the tables/figures in text as well as photos of the venue, city scape, etc. Feel free to include other visuals that add value to your plan. Make sure you label and explain any visuals.
6. Event plan should be free from spelling, punctuation, and grammatical errors.
Please note: We will start developing deliverables that will help you with your final plan. Please take care to review and revise each deliverable as you finalize your plan. Do NOT simply copy and paste your deliverable in without revising based on instructor feedback.
EVALUATION OF PAPER
Your performance on the event will be evaluated for:
-Appropriateness and usefulness to the Marlins (20 points)
-Focus, scope, and organization of both plans (changes made to Part 1) (20 points)
-Thoroughness and timeline/logistics of event execution (20 points)
-Quality of research and bringing in text material and incorporation of outside sources (20 points)
-Quality of writing, style/content (10 points)
-Free of Grammar/spelling mistakes (10 points)
Paper Total: 100 points
EVALUATION OF PRESENTATION
You will be pitching your idea to The Marlins in a five minute presentation. You ONLY have five minutes and will be cut off at five minutes. You must include one visual. Examples would include a brochure, idea for a promotional item, social media account, PowerPoint, program, etc.
Touch on the following elements:
Why this event is a good fit for The Marlins
Short description of the event
Mission and goals
Demographic of consumers you plan to reach
Concluding remarks
Presentation Total: 25 points
NOTE:
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